Using Smartphone Apps for Marketing and Building Your Brand

Marketing is the process of telling customers why they should choose your service whereas so many competitors are there. The important thing in marketing is finding the right way and passing the right message to influence your customers. Marketing helps you to attract new customers, focus on satisfying their needs and build strong relationship.

There are a lot of channels through which we can do marketing. But nowadays, mobile apps are largely used for marketing because consumers spend more time on mobile apps than computer applications. Today, everyone is investing in mobile app advertising to reach larger customer base. Google’s acquisition of AbMob and Apple’s iAd network are the best proof of the true power of mobile applications in the field of marketing and advertising.

A mobile application is like a blank billboard sign. You can do whatever you want; you can make it stylish, attractive, innovative or informative. But what you really have to do is creating an app that is having attractive features that customers will love.

Mobile app creates a new opportunity for marketing, branding for companies and helps them to create a good customer experience with interactive content, design and other innovative marketing techniques. Creating an app can enable your company to easily get noticed in the market.

The Ways Mobile Applications Can Promote Your Business....

1) Let the users buy your product or service on your app. The app makes the whole buying and selling process very easy for consumers and also allows them to browse the products.

2) You can use your app to promote products, services and events completely free.

3) Many apps like Facebook Messenger are simply designed to simplify complex websites. This kind of apps can help to improve your customer’s experience.

4) Create free apps for the exposure of your business. Offering a high quality app might not earn you any money upfront, but you can get lot of exposure. It will help you get both clients and investors.
5)You can use mobile apps to get people to share or like things on Facebook. You can also use it to generate tweets.

6) Use advertising platforms like AdMob and iAd to advertise your app. Use preferred mobile advertisement platform to gain more customers to your business.

7) Always choose an app for advertising that already has stabilized market. Though if you are gaining nothing apart from brand identification, it is an initial step you are going in the right direction.

8) If you tied up with any other company in your industry for promoting your service, then you can give advertisement in their app about your services and product.

Mobile apps play an important role in every business for branding and marketing purpose. FuGenX is an award winning Mobile App Development Company in India, providing services in USA, Kuwait, Saudi, UK, and Canada. We build world class mobile apps on all platforms for all sorts of businesses.

We have an experienced mobile application development team who can develop your desired app. We provide different mobile app development services like Android app development, iPhone app development and mobile game development.Direct your mail to info@fugenx.com, we will revert back to you within 24 hours.

Wearable technology

Wearable’s are a great invention in the world of technology. Wearable devices are electronic devices that can be encapsulated comfortably into the clothes and accessories. Wearable’s initially got popular in business sector, now wearable’s are gradually becoming popular among consumers as well.

There are different wearable devices in the market such as:

1)Smart Watches:-
Smart watch is a great example for wearable device, through which you can make calls, you can get social media updates and also you can use it as a camera to take any picture. The LG G Watch, one of the first to use the Android Wear operating system.

2)CommBadge:- 
A wearable Bluetooth personal communicator for iPhone and Android.

3)Google Goggles:- 
A downloadable image identification app created by Google, which is used for searches based on images taken by handheld devices.

4) Activity trackers:-
Activity trackers, including the Fitbit and Misfit Shine, are used to measure how many steps you walk throughout the day, observe your heart rate, calculate the calories you burn, and gather the data of your sleep patterns. iOS 8 is designed to help you keep track of all of your health and fitness data.

Wearable Technology in different Industry...

1)Wearable technology creates a great impact in Retail industry. Wearable technologies provide a great opportunity for organizations, especially for information gathering and to expand their business value. By using wearable technology, retailers can figure out which segment of a store a customer visits, advertising agencies can target customers based on location and the nature of the application associated with the device.

2)Recently,the labor-intensive industries wearable technology have started using because wearable technology has the capability of communications and allows the user to access all information in real time that improves profitability and productivity.Data-input capabilities features are also necessary features which are incorporated in wearable devices.

3)In distribution industry, wearable technology is used in the form of glasses that are built with high definition cameras and worn by warehouse employees and used to assure the correct item is delivered. It helps to direct the sequence of item selection to improve efficiency.

Wearable technology devices such as Android and Apple watches are already available to the general public for purchase. Nearly all wearable devices are used in health application. Health applications gather health and fitness data, calories, blood pressure and heart rate. The increasing availability of wearable devices, incorporating more health-related functions and features and user interest present a chance for the healthcare industry to improve the quality of medical care.

Mobile app technology combines with wearable devices to change the way of wearable technology in market. FuGenX is an award winning Mobile App Development Company in India offering services in USA, Kuwait, Saudi, Indonesia. For more information about wearable technology and to avail high quality iPhone apps, visit www.fugenx.com.We are also expert in  iPad app development, Blackberry app development and Mobile game development.You can also send your query to info@fugenx.com.